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TRA6202 - Technology for Bilingual Digital Marketing

Credit Units: 3
Duration: 45 hours
Prerequisites: Nil
Module Description
This module develops students’ competence in providing professional language services for bilingual digital marketing campaigns (English / Chinese). Students will get familiar with a wide range of digital marketing channels (e.g., search engines, digital displays, email, social media, online video, and mobile devices) and acquire skills in creating useful and engaging bilingual content accordingly.