TRA6202 - Technology for Bilingual Digital Marketing
Credit Units: |
3 |
Duration: |
45 hours |
Prerequisites: |
Nil |
Module Description
This module develops students’ competence in providing professional language services for bilingual digital marketing campaigns (English / Chinese). Students will get familiar with a wide range of digital marketing channels (e.g., search engines, digital displays, email, social media, online video, and mobile devices) and acquire skills in creating useful and engaging bilingual content accordingly.