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Examples of Elective Modules

BUS4001 - Marketing in China

Year of Study:3-4
Credit Units: 3
Duration: 45 hours
Prerequisites: BUS2001 Principles of Marketing or with the Instructor’s permission and upon endorsement of the relevant Head and Programme Director
Module Description
This module provides students with an understanding of the dynamic nature of the business environment in China. It focuses on the political, economic, cultural, legal, and social perspectives in doing marketing in China. This module will enable students to develop effective and efficient marketing strategies for the China market.
Learning Outcomes
Upon completion of this module, students should be able to:
  1. analyze how the political, economic, cultural, legal, and social environments in China could affect business performance;
  2. analyze the issues related to the formulation of marketing strategy for the China market;
  3. develop a viable marketing plan in China; and
  4. apply a culture-based approach to marketing in China.

Examples of Elective Modules