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TRA6202 - Technology for Bilingual Digital Marketing

Credit Units: 3
Duration: 45 hours
Prerequisites: Nil
Module Description
This module develops students’ competence in providing professional language services for bilingual digital marketing campaigns (English / Chinese). Students will get familiar with a wide range of digital marketing channels (e.g., search engines, digital displays, email, social media, online video, and mobile devices) and acquire skills in creating useful and engaging bilingual content accordingly.

Curriculum